How it all Began

About Us

Carol Art Keane tells her story of how Underneath It All began. 

When my best friend was diagnosed with breast cancer and underwent a mastectomy she asked me to go shopping for a breast prosthesis and undergarments. That began my search, the places I found were unattractive, degrading and frustrating. So, I then decided to launch a new store catering to my dear friend and to the thousands of other women with special shopping needs arising from breast cancer. That is how Underneath It All was born. We opened our doors in January 1993 selling breast prosthesis, lingerie, swimwear and wigs for women undergoing chemotherapy. A client, who asked to remain anonymous, described it best: A Laura Ashley heaven, beautifully decorated like an old movie, where women could try on sexy, lacy bras and undergarments and have wigs styled. It’s all relevant to a very active lifestyle. This special place has provided a ray of sunshine in the course of my illness. I think it’s the greatest store in the world. They are all upbeat and happy,  pamper you and totally understand your needs.